Interactive Ad Stories® function like traditional display ads found on marketing platforms such as Google Ads, but stand out by integrating the dynamic, interactive elements users love on social media.
Unlike static formats, interactive ad stories deliver high-impact, audio-enabled portrait HTML assets that combine text, rich media, and animation to create a visually immersive brand experience. These next-generation ads go beyond standard programmatic display formats by offering customizable, interactive features—empowering brands to align each campaign with specific objectives.
The result? Higher engagement, better performance, and more personalized connections with target audiences.
Within the first week of advertising, we generally see that clients triple their CTR (Click Through Rate).
The CTR industry benchmark for display ads.
Our internal CTR Benchmark for Ad Stories.
Interactive Ad StoriesFeatures
